If you're looking for a cost-effective way to spruce up your look, give some of the best blonde hair dyes a try. The beauty (pun intended!) of store-bought dyes is that they provide everything you need to easily color your hair at home. In order for the results to look like the picture shown on the box, you'll want to follow all the instructions carefully. Otherwise, you run the risk of over-processing your strands and ending up with a brassy (and not-so-beautiful) look. And be sure to finish off your at-home makeover with shampoos for color-treated hair—using them is the best way to preserve your new hue!
Before buying any old blonde hair dye, however, it helps to look for the brands and shades with the highest ratings. That way, in addition to what the box says, you can learn what other DIY-dyers really think about the products. Luckily, we did the work for you! Read on to check out 20 of the best blonde dyes, most of which can be found at the drugstore. You'll see tons of color varieties, from platinum blonde to dirty blonde hair dyes. After you decide which blonde hair dye best fits your style, read up on our best tips for shiny hair!
Amazon
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Amonia-Free Formula
Revlon
Color Effects Permanent Hair Color
Feeling inspired by Marilyn? This platinum-blonde hair dye from Revlon has more than 1,500 4- and 5-star reviews.
Sally Beauty
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Gentle Floral Fragrance
Wella
Soft Pure Gold Blonde Liquid Permanent Hair Color
If you're looking to achieve a classic summery blonde, this permanent Wella dye has more than 2,000 stellar reviews. Best of all, it works well for gray coverage too.
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No Added Parabens
Clairol
Natural Instincts Semi-Permanent Hair Color
If more natural-looking hues are your preference, look no further than Clairol's Natural Instincts line. It features eight light-to-medium shades, all of which are on the dirtier blonde side.
Amazon
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100% Gray Coverage
Dark and Lovely
Fade Resist Rich Conditioning Hair Color
Ladies with curly, textured hair can opt for this fade-resistant, ultra-nourishing dye. It has a mix of 3 fruit oils to protect their strands and offers six blonde shades to choose from.
Amazon
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Keratin-Enriched Hair Color
Revlon
Colorsilk Beautiful Color Permanent Hair Color
Dyeing your hair at home can mess with your texture. Thankfully, Revlon understands that—and they've formulated their Colorsilk line to not only deposit stunning color, but also enviable shine.
Color & Co
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Optional Subscription Box
L'Oréal
Color & Co Custom Hair Color
If you can't find a blonde hair dye option that you truly love, you might as well make your own. With L'Oréal's Color & Co, you can do just that by taking a color quiz or scheduling a free consultation. Either way, you'll end up with a box full of everything you need to achieve salon-quality color, personalized just for you, right at home.
Amazon
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Amazon's Choice
Clairol
Professional Texture and Tones Permanent Hair Color
Designed specifically for women of color, this Clairol dye offers shoppers three blonde hues to choose from. The formula itself is ammonia-free, so you won't have to worry about it drying out your natural texture.
Amazon
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Top-Rated
Garnier
Olia Brilliant Color Oil-Rich Permanent Hair Color
Here we have another at-home hair color designed to simultaneously address color and shine. Garnier's Olia line features six blonde shades, all of which promise to leave hair looking up to three times shinier.
Amazon
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Anti-Breakage Formula
Schwarzkopf
Keratin Color Anti-Age Hair Color Cream
Since color processing can damage your hair (whether you do it at home or in the salon), it's helpful to add strengthening ingredients like keratin into your haircare routine. Schwarzkopf makes it easy with their Keratin Color line, which includes light, medium, and dark blonde shades.
Amazon
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Non-Drip Formula
Clairol
Nice'n Easy Permanent Hair Color
Thousands of Amazon shoppers adore Clairol's Nice'n Easy permanent hair color collection, which includes 12 blonde shades. Rather than saturating your hair with a single shade, it features a blend of three tones to create salon-quality dimension at home.
Amazon
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Rich Oil Formula
L'Oreal Paris
Colorista Bleach, All Over
If you've always wanted to bleach your hair but are worried about a lengthy process, make it easy on yourself with this top-rated, all-over bleach cream. While it can be used on its own to achieve platinum blonde hair, it's specifically designed to lighten hair so that the coordinating Colorista hues will show up on your strands.
Amazon
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Best Touch-Up Hair Dye
Revlon
Root Erase Permanent Hair Color
Looking to conceal your roots instead of coloring your entire head of hair? Then you need to try Revlon's Root Erase permanent hair color that comes in three blonde shades. The tube has enough cream to fully cover roots up to three times, so you'll get more bang for your buck.
Amazon
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Best Foam Color Option
John Frieda
Precision Foam Color
If the idea of mixing coloring chemicals sounds intimidating, consider this permanent color foam from John Frieda. While it's loved by over 6,000 Amazon shoppers, it's worth mentioning that there are only two blonde shades to choose from.
Hally Hair
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Best Hair Dye for Beginners
Hally
Color Cloud Atomic Blonde
This kit is perfect for beginners, because it clearly lays out each step in the hair-dyeing process. It comes with foam developer, the blonde color, hair clips for easy sectioning, and gloves, as well as under-eye gels and stress putty to occupy your time while it develops.
Amazon
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Non-Drip Cream Formula
Garnier
Nutrisse Ultra Color Blondes Maximum Lightening Cream
There might only be two blonde shades to choose from, but Amazon shoppers are head over heels for this avocado oil-infused permanent hair color. It even comes with an anti-brass conditioner!
Amazon
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Long-Lasting Hair Dye
L'Oreal Paris
Feria Multi-Faceted Shimmering Permanent Hair Color
Not sure what color blonde you want to choose? L'Oréal's Feria collection features eight shades ranging from cool to warm tones.
ESalon
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Best Customizable Dye Kit
eSalon
Custom Hair Color Set
If you're intrigued by the idea of custom color at home, eSalon is a great option to consider. Simply create a profile, list out your hair goals, and wait for a colorist to conjure up your perfect formula. Then, you'll be sent everything you need to bring the look to life at home.
Amazon
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8-Weeks of Fade-Free Color
L'Oreal Paris Superior Preference Permanent Hair Color
Sold in 19 blonde shades, this top-rated, permanent hair color has plenty of blonde hair dye options to choose from. If you find one that you love and hope to never see discontinued, you can even buy it in packs of two or three.
Amazon
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Best Balayage Hair Dye
Clairol Nice'n Easy Balayage Permanent Hair Color
Looking to add more dimension to your 'do? Here's a balayage system for easy dimensional coloring at home. Since it does require precision painting, however, we recommend this option for people with a bit more at-home dyeing experience.
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Sulfate-Free Formula
Sun Bum Lighten & Tone Kit
If you're still not quite ready for permanent hair color, consider amping up your blonde with this best-selling set of lightening and anti-brass sprays. Simply spritz them in your strands and let the sun work its magic.
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